GMAK Advisory was formed in 2026 by localization industry veteran, Keith Kennedy
to address the substantial gap between value recognition and investment in
Enterprise sales by language service providers. Long sales cycles coupled with buyer
uncertainty about how to view localization in the modern era of AI-forward products and
marketing has created a more complex selling environment than ever - leaving LSPs with
exaggerated value recognition timelines.
Keith brings nuanced insight as a successful seller and senior revenue leader at industry-
leading organizations. His time spent in the space with players of different strengths and
sizes has armed him with a keen sense of what solution fits where, and the ability to execute.
Stop paying six-figure salaries for minimal return and engage Keith for an outcomes-based
framework to pay only for revenue delivered by a proven seller.

Localization GTM Without Risk